After a fallow season of things to moan on about, again the ‘pro’ world comes to my rescue with its usual clutch of the overbearing, attempting to befuddle and disinform the unwary and trusting. This time it’s Laney.
It’s a tough job to work out who owns what, what owns whom and where you might find somebody who would own up when it goes tits up.
Take the word ‘Mini’ for instance. I used to be able to fix my mini in the middle of a desert with a screwdriver. So long as I have my handy diagnostics computer and a main dealer in tow, it’s not impossible that I still might, with today’s incarnation. But very improbable.
So a current ‘Mini’ is as ‘mini’ as a Winnebago is ‘tent’. Why not call it something else?
Tricky question, but it’s definitely related to the ‘celebrity’ thing. Let me tack together a few thoughts. Always assuming I can find a few to do that with.
Back to my little mini of the ’60′s. Falling to pieces. But, if it had ‘Bently Turbo’ stuck on the front somewhere, and I did a bodywork relocation of the whole Bently Turbo in total, it would be a very different animal so far as KUDOS goes. The fact that would have a hard time ripping away from zimmerframe dragsters at the lights is beside the point. It looks like something it isn’t and that (currently, anyway) is all that matters.
Back to Laney. Laney bought Vox. The name anyway. This Vox AD50VT was made in Korea, under the instruction of the r+d dept of Laney UK. Which means that it was made somewhere else, by somebody else, and maybe overseen by somebody who had never seen it.
Laney is not Vox. If they survive another fifty years they might be. They might not.
But this is not a ‘kick Laney’ exercise. Although you may not have guessed. It’s a ‘Why not tell folks what they’re buying, honestly’ exercise. Laney designed a lovely little amp called an LC 30; the subterfuge is pretty obvious even to a trusting old git like me. ‘LC 30 approximately equals an AC 30′. No it doesn’t and never will. If we go no further into it than to appreciate that the Vox AC 30 was hand built from the ground up, and no pcb ever got any nearer to it than the moon, that statement that would flatten almost every amp made in the 30 years or so, not just Laney.
I think that this particular ploy has cost Laney dearly in Kudos. The little LC30 is/was a great little amp in its own way. The company could have trumpeted that fact because it was worth the effort. But they chose to hide behind the fact that it has some circuit parallels with that legend, the ‘Vox AC30′. So it became an also-ran behind the legend, when it should have been sparring at its own weight. And it was very good at that.
Things are different and worse, now. Nondescript manufacturers based possibly in the orient (or somewhere) and staffed largely by robots, buy names; or ‘logos’; call it what you like. The stuff you find inside these ‘Carlsbro’s’ and ‘Vox’s’ and ’Wharfdale’s' etc. etc. bears no resemblance to those companies’ productions as they once were.
The plus side to this is that lower end gear tends to be at least affordable. At a time when a mini cost a bit over £300, the Vox AC 30 was something over £120. And a Fender Strat was a bit over £160. To get hold of either of those cost you a few years on the ‘never-never’ (hire-purchase) so it was a big commitment. At that time you could buy cheaper gear (Bird, Elpico, Watkins,) but you did know what you buying. It had their names on it and they were proud of it.